Active Design Miami is a coalition of health, architecture, and urban planning groups that came together to create design and policy strategies for a healthier Miami. We designed a comprehensive brand for Active Design Miami, along with a handbook that provides practical design guidelines for architects and urban planners.

We created a primary brand mark along with four complementary icons that illuminate the four areas in which Active Design strategies are applied: Parks and Open Spaces, Development Patterns, Transportation and Mobility, and Buildings. We then worked side by side with the content team to develop the handbook, assuring brand integrity while creating a flexible and practical tool for the intended users.