Brand identity and website, in collaboration with Chilipop
Influencer Emily Nolan needed a brand identity that captured the many aspects of her life and personality. An athlete and model who preaches health and body positivity to her followers, Emily identifies four distinct phases in her life that make her the icon that she is today.
We crafted a brand identity around these four phases in her life – a playful, adaptive mark that signals her history and is flexible for future growth. We carefully tuned her brand to her young, female audience and her emphasis on authenticity and openness.
We built a full website to highlight her social media, press features, video, blog, book sales, and events.